H&M Becomes the first Fashion Company to Launch Global Clothes-Recycling

11 Dec

 

Last week, H&M announced it will launch a clothing collecting initiative worldwide. Starting in February 2013, customers at H&M, the world’s second biggest fashion chain after Spanish group Inditex, will be able to hand in used garments from any brand in H&M stores in all 48 markets. The items will then be handled by H&M’s partner, I:Collect, a global recycling company.

“Our sustainability efforts are rooted in a dedication to social and environmental responsibility. We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M,” said Karl-Johan Persson, CEO H&M in a statement in a newsletter that went out yesterday.

Here are the details on the plan:

H&M will be the first fashion company to roll out clothes collecting in selected stores worldwide. Through the global initiative H&M’s customers can save natural resources and contribute to reduced environmental impact by avoiding textile waste.

Any pieces of clothing, from any brand and in any condition are accepted. In return, the customer will receive a voucher for each bag brought.,” the company said in a statement.

The value of the voucher was not specified.

The collected clothes are then handled by H&M’s partner, I:Collect, which provides the infrastructure in which consumer goods are repeatedly reprocessed and made available for new use.
In 2011, the retailer carried out a pilot clothes recycling project in Switzerland. In 17 of the company’s Swiss stores, customers were given a voucher when they brought in bags of worn clothing to be recycled.

The initiative will now be expanded to all 48 countries where H&M has stores.

“We want to do good for the environment, which is why we are now offering our customers a convenient solution: to be able to leave their worn out or defective garments with H&M.”

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3 Responses to “H&M Becomes the first Fashion Company to Launch Global Clothes-Recycling”

  1. Jamida December 13, 2012 at 10:00 #

    I think this is one of the best idea ever.. I can’t wait to see how this is gonna work out:-)

  2. Emilie December 19, 2012 at 15:12 #

    Whoop whoop! This is great news! I cant wait!

  3. carolina December 25, 2012 at 02:53 #

    I cant wait for this, I have alot of things I can give to HM!

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